If you are starting an online business, chances are you are shopping for a “cheap” graphic logo design for your brand. But a cheap logo is something that you might want to reconsider because it may just affect your business brand.
The time involve in creating a well thought out logo is certainly “not cheap” as it takes hours to finish just one graphic design. Include the materials used to create that design and it certainly won’t come out cheap.
So why are there sellers selling logos for $10 or $20?
It’s because of the great consumer demand for something that is “cheap”.
If you’re shopping for cheap logos, I’m assuming you are shopping for premade designs. Usually, premade logos within this price range are those that just combine a stock illustration with a business name. Nothing remarkable. The cheaper the logo, the more people buy it and the more ordinary the design becomes. More likely, you’ll end up with a design that doesn’t help your brand stand out. Worse, your brand will be deemed as “cheap”.
Like it or not but people have a tendency to judge something by first impression and a cheap ordinary logo is one of the elements of your brand that people see first.
Another reason for its cheap price tag is the fact that you can only customise the design in terms of colour to a certain extent. For the price tag above, you may have the option of changing the font colour but not the colour of the artwork.
Third reason: it’s just plain cheap in quality, hence the price tag. Now don’t get me wrong, not all sellers who sell at this price range have cheap quality designs. They may have just priced their work incorrectly. But this happens rarely because every graphic designer knows the time involved in creating a brand logo.
I believe that a great logo design should reflect your business but also should be reasonably priced. Not expensive but reasonably priced.
Here is my creative process when creating a custom made logo:
I will ask the client some questions related to her business. This will involve a series of email conversations and this already takes time.
I will do some research and come up with ideas to pitch to the client. The research process also takes time.
I then start the design draft which will take me a few hours to do.
I send the draft to my client via email and wait for approval.
I do some changes or add more features to the design if the client requests.
I send a final draft and wait for client’s final approval.
I polish the final design and send the files.
Now guess the time it will take me from start to end? If I charge you by the hour, that’s nowhere near $20. It’s not even $100.
Most graphic designers charge between $600-$2000 for custom work.
I understand a new small business has limited startup capital and certainly doesn’t have this budget. That’s where premade logos come in. These are the kind of logos that isn’t inferior in design quality but is not one of a kind. That’s why it’s more affordable for small businesses because they can be resold.
How to choose a good premade logo:
Find a logo that doesn’t only look pretty but also speaks your brand message.
Find a logo that offers options for personalisation (e.g font & artwork colour changes so it matches your brand’s colour palette)
Find a logo that isn’t too cheap. The cheaper you go, the more ordinary your brand becomes.
Whether you choose a custom made logo or a premade design, the most important thing is the uniqueness of the design, the logo’s ability to speak your brand message, and a reasonable price that’s both fair to you and your graphic designer.