As a multipassionate artist entrepreneur, my first instinct for my business was not to niched down but to become “everything” to everyone. I wanted to use “all of my skills” to provide plenty of service options to my audience.
Artistic but not quite business savvy, my efforts at being ‘master of all things’ proved to be unprofitable.
Well, in my own defense, I used all my free time to study entrepreneurship through books, podcasts and online courses so I can improve my strategies.
After reading Refuse to Choose by Barbara Sher , I learned that its perfectly okay to have many skills. But you don’t have to use all of them for your business. That doesn’t mean you have to give them up. You can still practice your other acquired skills as a hobby.
Because everyone knows the common entrepreneur quote except me: when you’re trying to be all things to all people, you are really serving no one.
I often read or heard about experts saying how the riches are in the niches. But it took awhile for me to action that advice.
My first attempt at narrowing down my niche happened a few months after launch. I started as an arts & crafts website and after a few months from launching, I took the leap and decided to focus on my top 2 passions: illustrations & sculptures.
Guess what? It really made a difference because orders started to come in, little by little.
Hiring a business coach to gain clarity on niching down
I thought I had all my niche figured out until I read Art, Money & Success by Maria Brophy (highly recommended for artist entrepreneurs). Her book is a gem and every chapter is packed full of information.
I learned that my efforts for niching down were not enough. I was still doing illustrations and sculptures in different styles because I am multipassionate like that and I was damn stubborn to stick to only one style.
When I finished the book, I knew I would benefit so greatly from her coaching. Hiring her for a one on one consultation was one of the best investments I have ever made. Maria has given me so much clarity about my art biz.
Taking her advise, I niched down to “style” and “purpose” and just serving one target audience. This one change in my business really helped pushed my revenue further.
Because I was laser focused on one style and doing it more and more, I noticed that my skills have also improved quite a lot.
Why I niched down to women and little girls
The customers I tend to attract are women. I also truly enjoy illustrating the feminine features. But enough of that.
What i really wanted was for my art to serve a purpose bigger than my selfist needs.
So why did I choose to create art for women and little girls? As a woman myself, I can relate to their needs, struggles and dreams.
Women play critical roles but we always underestimate our strengths. I think that the unconscious gender bias still exists. We oftentimes forget that we make majority of the purchasing decisions for our families and we mostly run the household. We just need to be constantly reminded of how strong we really are!
As female entrepreneurs, we also face widespread perception that portrays us as a gender group who’s unable to withstand the challenges of starting her own profitable business. The condescending views of other people are sometimes enough to crash the soul.
I want to use my art to empower women to be fearless and take action in creating a life they love. I want my art to support and inspire women to follow their dreams, to reach their full potential and to craft their best life ever.
I’ve always wanted to have the freedom to earn a living doing what I love, to be able to work not just for the sake of working but to do my life’s work.
I finally figured it out. This is my life’s work: empowering women one art at a time.
My Chic and Whimsy graphics collection contains digital postcards, stickers graphics, and digital wallpapers FREE to download!!!